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Kryptonite Endorses New National Bike Registry
Premier Lock Manufacturer and NBR Also Form Marketing Alliance

(Berkeley, CA -- March 9, 2000) The new National Bike Registry (NBR) and Kryptonite Corporation announced today that they have formed an alliance to fight bicycle theft through joint marketing and consumer information programs.

"It has been shown that both locking your bike and registering it, are the best preventative measures to fight bike theft," says Rob Kaplan of the National Bike Registry. "Both Kryptonite and NBR, each through their joint programs, can inform their customers of these security solutions . That's why this alliance makes perfect sense. We are pleased that the number one name in bicycle locks is working with us."

As part of this newly-formed alliance, Kryptonite Corporation will endorse NBR as its preferred national bicycle registration service. NBR referral information will be in Kryptonite's bicycle product packaging and on its web site at www.kryptonitelock.com. NBR will include information on proper bike-locking procedures on it's web site at www.bicyclelink.com.

"Kryptonite is impressed with the direction and management of the new and improved NBR," said Karen Rizzo, Director of Brand Management at Kryptonite. "We are pleased to be partnering with NBR once again to create marketing programs that focus on bicycle security."

About Kryptonite Corporation
Kryptonite Corporation, innovator of the bicycle lock, is headquartered in Canton, Massachusetts, USA. The company is a premier manufacturer and marketer of high-quality cables, chains, U-locks and flexible security systems for the bicycle, motorcycle, automotive, sporting goods, ski, locksmith and hardware markets. Kryptonite recently introduced a full line of portable anti-theft devices for notebook computers. Kryptonite locks are sold in more than 50 countries. Kryptonite has been making Tough Locks for a Tough World since 1971.

About the National Bike Registry
NBR is the nation's leading Internet-based bicycle registration service. According to FBI statistics, almost half of stolen bikes are recovered; however most recovered bikes cannot be returned because police have no way of identifying the owners. Further most retrieved bikes are not usually found within the same jurisdiction. NBR offers an inexpensive way for consumers to register their bicycles, and offers law enforcement a centralized database of registered owners.

The National Bike Registry can be found on the web at www.bicyclelink.com or by calling 1-800-848-BIKE.

 
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