In operation since 1984, NBR was purchased by BoomerangIt, Inc. in 1999.  It has since become a leader in the bike security industry; registering thousands of bikes and scooters, developing relationships with more than 16,000 law enforcement agencies and leading bike manufacturers, Including Diamondback, Giant, Kryptonite, Raleigh and Razor, as well as maintaining a presence in more than 3,000 retail stores nationwide. 

While NBR registers bikes and scooters, the BoomerangIt brand now expands on that service to include any type of personal property -- everything from keys to luggage to digital cameras and more.

BoomerangIt’s mission is to maximize the use of current technology to provide an Internet-accessible asset protection service. BoomerangIt employs proprietary, patent-pending technology, a Sun Solaris 5.7/Oracle 8i platform in a unique database registry that identifies and can track the genealogy of a product from its manufacture through its entire lifecycle. 

BoomerangIt offers its services to OEMs (original equipment manufacturers) as a product enhancement, enabling them to protect the customer’s goods even after the sale is complete and thereby achieve a higher level of customer loyalty. 

Major brands in the electronics and luggage industries are already on board with BoomerangIt, including Palm, Toshiba, Pioneer, Memorex, London Fog, Eagle Creek and High Sierra.  Meanwhile, bike industry manufacturers such as Diamondback, Giant, Kryptonite, Raleigh and Razor are working with NBR.

“Since using BoomerangIt service as an incentive, some of our clients have more than doubled their product registration rates,” said Rob Kaplan, NBR spokesperson. “Manufacturers in a variety of product niches are discovering that BoomerangIt provides many value-added benefits ”

About the National Bike Registry

National Bicycle Registry (http://nationalbikeregistry.com) a BoomerangIt, Inc. company based in San Leandro, Calif., is the nation’s leading Internet-based bicycle registration system, dedicated to helping law enforcement agencies return lost and stolen bicycles and scooters to their rightful owners since 1984. Utilizing the latest technology and a comprehensive, national database, NBR provides this service to consumers through its Web site, toll-free number, retailers, manufacturers and more than 16,000 law enforcement agencies. The National Bike Registry can be found on the Web at -- http://www.nationalbikeregistry.com  -- or by calling 1-800-848-BIKE.  NBR is the national registration service of choice by Diamondback, Giant, Kryptonite, Raleigh and Razor.

About BoomerangIt™

BoomerangIt (http://www.boomerangit.com), based in San Leandro, Calif., is an Internet-powered global registration system that works with law enforcement, Good Samaritans, and fiduciaries such as hotels, restaurants and airlines, to help return lost and stolen property to its rightful owners.  BoomerangIt provides an easy, inexpensive means to label and identify valuable items -- everything from digital cameras to luggage to golf clubs and more -- and to facilitate their return if lost or stolen.  In addition, the registration service enables you to securely inventory possessions for the purpose of substantiating ownership in case items are lost, damaged or stolen.  It’s also a theft deterrent, as studies indicate thieves are less likely to steal marked property due to resale difficulties.  For more information, visit the BoomerangIt Web site at --- http://www.boomerangit.com ---
or call 1-800-2Boomit (1-800-226-6648).